Ian Woolston
Web Developer
IW Development
Web & Digital
Joined October 2026
About Ian
I build bespoke websites that bring carefully considered designs to life. Working primarily with Shopify and WordPress, I create custom themes and reusable components that give businesses more control over how their websites look, work and grow.
My favourite projects start with a clear idea and a design ready to build. I also help clients shape their ideas or improve existing websites when an off-the-shelf theme or page builder is holding them back. From a new site to custom functionality, I work through the technical details to make it happen.
You’ll work directly with me throughout. I’m always happy to get on a call, talk through an idea and explain what’s achievable in plain English. Much of my work comes through recommendations and repeat clients, which is something I’m particularly proud of.
Expertise & Platforms
- WordPress
- Shopify
- Bespoke Website Development
- Custom Theme Development
- Front-End Development
- Responsive Design
- Component-Based Development
- Design-to-Code
Who I help
I work directly with businesses, alongside designers who need a developer to bring their designs to life, and with agencies and SEO teams looking for development support. Whether you’re starting fresh or improving an existing website, I can help you move beyond the limitations of your current setup.
Why I started
I became freelance after the digital agency where I’d helped establish the development processes went into administration. Having worked closely with its clients, I was able to continue supporting several of them independently. Those relationships became the foundation of my business, allowing me to offer agency-standard development with a personal, direct service.
What makes me different
You speak directly to the person building your website. I combine hands-on development with clear communication, honest advice and close attention to detail. I care about getting both the appearance and functionality right, and I’ll work through the finer points so the finished site delivers on the design.
Ideal Client
I work best with people who have a clear vision and value a collaborative approach. A thoughtful, approved design is my ideal starting point, alongside a willingness to get on a call, discuss questions and make decisions together. If you’re looking for a bespoke build and care about the details, we’re likely to be a good fit.
Work Highlights
Fromental Design
A bespoke Shopify build supporting a rebrand and bringing three separate sites together into one. Developed from supplied designs, with a fully custom, responsive theme and third-party product catalogue integration.
Studio Careers
A bespoke WordPress website built in collaboration with a design agency, supporting careers in interior design. Bringing an ambitious design to life through detailed animation, a directory and a fully responsive layout.
