Grace Boughton
CRM Manager
Boughton Marketing
Marketing & Communications
Joined October 2026
About Grace
Grace is a CIM-qualified marketer with in-house and agency experience, specialising in delivering digital campaigns and email automation on multiple CRM platforms.
Grace has worked side by side with designers and strategic minds to achieve the best results for clients
Expertise & Platforms
- Klaviyo
- Brand Audits
- Adobe Creative Suite
- Canva
- Email Design
- Email Automation
- Graphic Design
- Campaign Management
Who I help
I have created email campaigns and automated flows for clients across a wide range of sectors, including:
- Food & Drink, gin, whisky, and non-alcoholic brands.
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Home & Lifestyle – from vinyl flooring to gifting, focusing on seasonal trends and offer mechanics.
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Health & Supplements – pregnancy care, vitamins, supplements, and haircare, with a focus on customer education, retention, and trust-building flows
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B2B & Charity – lead nurture, awareness and campaign-based email campaigns
Why I started
I went freelance in 2023 after an e-commerce agency made me involuntarily redundant. Although it wasn’t the route I’d originally planned, it became the kick-start I needed.
Freelancing let me work more closely with clients, build stronger relationships, and take greater control of my time and projects. It’s allowed me to work more flexibly, focus on what really makes a difference, and deliver the best possible results for the businesses I work with.
What makes me different
As a Klaviyo Partner, I manage email marketing from start to finish, from strategy and creative design to building, automation, and campaign delivery, ensuring every email stays on brand and drives results.
With a First-Class degree in Graphic Communication and Illustration, a Mini MBA in Brand Management, and a CIM Certificate in Digital Marketing, I combine technical expertise with creativity, brand strategy, and digital marketing in every project. I also conduct brand audits to help businesses refine their positioning, visual identity, and tone of voice.
Ideal Client
My ideal clients are purpose-led brands with a strong identity and a passion for branding. I love working with home and lifestyle brands that value the details, from beautiful photography to tone of voice, and bring their brand to life through creative, on-brand email marketing.
Nothing makes me happier than a client with brilliant brand guidelines!
Work Highlights
